Monday, September 29, 2008

Today is Monday, September 29, 2008

How about those visitors from Utah today? And then there were those from Exton, West Chester, Wilmington and................... I received a phone call from a Rand McNally representative in FL asking general questions about the annual Mushroom Festival for their festival guide to be published sometime late next year. We are happy with free publicity.

Yesterday afternoon there were three gentlemen from the UK visiting Kennett Square. They were in town, commissioned by the Travel Channel (www.travelchannel.co.uk) to make a television series called 'Great Motorcycle Rides of the World'. This programme is focusing on Route 1 from Boston, MA to Key West, FL. How interesting! Riding Route 1 will be broadcast to 18 million homes throughout the UK, Europe, Eastern Europe, Russia and South Africa in November of this year and then broadcast worldwide on CNBC, the Consumer News and Business Channel, at the beginning of 2009. The previous three programmes in the series have been the highest rating Travel Channel programmes ever and because of this they are constantly repeated on Travel Channel and Travel Channel2. The programmes are then released on DVD as well and each title has been selling between 1500 - 2000 units every six month period from the Travel Channel website alone.
Hopefully, filming at The Mushroom Cap will be included in the project as well as Talula's Table where we all had lunch. Off to Annapolis in the rain yesterday - not good on a motorcycle. Nice to have met you Hamish, Steve and Henry! Love those accents!

Sunday, September 28, 2008

After Mushroom Festival

I've just written a post about Winterthur Garden Fair but I've not written about the Mushroom Festival since it has come and gone for another year.

You all know that we were somewhat washed out by a tropical storm on Saturday, September 6th. Shiitake Happens in Kennett Square. For those of you who came - we thank you. Some events had to go on - others had to be postponed. We learned that we can go through a storm. People showed up for the culinary events, the farm tours, the grower's exhibit and the dance party. Sunday turned out to be a great festival day with lots of sunshine, lots of people, lots of strollers and too many pets. The estimate was 80,000 festival attendees.

The Mushroom Festival is a regional event that highlights the number one cash crop in the state of PA as well as promotes tourism in Southern Chester County. We will continue to carry on the tradition of Mushroom Festival in Kennett Square, PA, Mushroom Capital of the World as long as we do not outgrow the borough of Kennett Square. Could we do that?

Plan to be here next year - September 12th and 13th.

Wintherthur Garden Fair

It is September 28th - The Mushroom Cap is an exhibitor at the Winterthur Garden Fair in Wilmington, DE. We took most of our product for the exhibt on Wednesday, the 24th - took fresh picked mushrooms on Thursday, the 25th and placed them in the cooler to keep them fresh for the entire weekend. The weather has been great compared to going through a rainy, windy tropical storm weather event on September 6th for the Mushrom Festival.

Shoppers come to our location at Winterthur and are able to taste some great products - chowder, tapenade, pasta sauce, dipping oil, chop sauce and a dip - all made with mushrooms. These products have been our best sellers both at events and at our store location in Kennett Square, PA. It is wonderful to talk to people who can truly appreciate our mushrooms. We grow the whites and all of our exotics come from Phillips. Some have never seen a maitake mushroom, some do not recognize the oyster mushroom, others might not like mushrooms at all (they do not know what they are missing). Have you ever tried maitake mushrooms?

We have several new, updated brochures that have been provided by the Mushroom Council for handout. You will find that mushrooms are truly Nature's Hidden Treasure. We have a saying in the mushroom community - "Eat Mushrooms and Live Longer" - it has been around for a long time but now it could very well be a saying we could all live by. The nutritional value of mushrooms has been researched and the findings are something to take seriously.
Mushrooms provide 4% of Vitamin D. There is no other vegetable has Vitamin D. Visit http://www.mushroominfo.com/ for all of the latest information.

Today is the last day for Winterthur Garden Fair this year. The weather is not favorable but for those who made the trip to the area - the weather will not deter them.

Hope to see you at The Mushroom Cap!